John Watson for Santa Cruz Real Estate - (831)428-3296: Climbing the Google Ladder with Blogs

Climbing the Google Ladder with Blogs

google ladder

In the recent months I have been spending many hours in classes learning the best way to Blog.  While completely un-natural and redundant the suggestions and lessons learned are working to climb the blog ladder.  Key words are "key" when blogging and using the key words many times in a blog is "key."  Forget everything you learned in English writing class because now we are in the wild world of Google.  Even adding a description using your "key words" to your picture enhances the blog.  The practice of putting your key phrase in the description provides one more less obvious opportunity to plug your key word/phrase.

You might ask why it is important to think about particular key words? 

My answer... Do you want to be found? 

Blogging using vital key words or phrases is what allows people to see what you are posting and is of utmost importance.  When you are working with a seller and want to get the most exposure while marketing their home key words will be very important in your blog.



An example of Using Key Words - Blogging on Foreclosures in Santa Cruz

Comment balloon 19 commentsJohn Watson • September 11 2011 01:34AM


I am glad that you are able to blog your way to success.

Posted by Elite Home Sales Team, A Tenacious and Skilled Real Estate Team (Elite Home Sales Team OC) almost 7 years ago

It is challenging trying to write posts with key words. I was told always put the address of a listing in the title of your blog post for better google juice. It seems to work. Much success to you,

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 7 years ago

This is Great! Information and should have been a feature.. All agents should follow these instructions and see how it goes for them..

Posted by James Muhammad, RE/MAX Champions (RE/MAX Champions) almost 7 years ago

Thanks!  It is certainly only one aspect in the many ways we market ourselves.  As I am sure you know... there in no "one" magic trick that works.

Posted by John Watson, Santa Cruz Real Estate (831)428-3296 (Century 21 LAD Realty) almost 7 years ago

Thanks for sharing and greetings from sunny S. Florida!

Posted by Josh Feygin almost 7 years ago

Pamela... I believe with todays IDX everyone has the address.  More important is catchy descriptive phrases in the title and a really nice looking listing post because your sellers are interviewing you before they call you

Thanks James!


Posted by John Watson, Santa Cruz Real Estate (831)428-3296 (Century 21 LAD Realty) almost 7 years ago

Sounds like you are working at learning to take the right steps in blogging.

Consistency is important.

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage Mobile - 916-765-5366) almost 7 years ago

Tom... I didn't mention consistency in the blog and I should have.  Thank you for the reminder as I am also setting up systems for most of my daily activities.  I said most because the 12 year old twin boys sometimes take me off real estate task... as it should be.


Posted by John Watson, Santa Cruz Real Estate (831)428-3296 (Century 21 LAD Realty) almost 7 years ago

Tye, sounds like your're hard at work figuring it all out.  WHen you've got it down pat, please share.  Twin boys aged 12 can be areal diversion!!

Posted by Lora "Leah" Stern 914-772-4528, Real Estate Salesperson (Coldwell Banker, 170 N Main Street, New City NY 10956) almost 7 years ago

Lora, don't know that anyone will ever have it down pat as once we think we have it all figured out technology changes.  From what I hear the next Google change is more emphasis on images and videos... Lets all get ready for the big screeen... ;)

Thanks for the comment!  Much appreciated.

Posted by John Watson, Santa Cruz Real Estate (831)428-3296 (Century 21 LAD Realty) almost 7 years ago

Good for you going to classes to learn this stuff. I, too have been to many classes and it seems blogging is still a mystery.  Tell about yourself, but don't tell too much, eat out a lot and take pictures of the restaurant, go to the community events, take pictures and blog about it. Put in key words but don't stuff it full, put in links, put the heading at the beginning and the end, bold some of the fonts and on and on  it goes.

What about writing about Real Estate and helping people understand what goes on by showing our knowledge of the matter.  Especially first time buyers who have tons of questions.  This is our craft that we spend hours and dollars perfecting. 

If I am searching for a lawyer, plumber etc I don't really care how they went to a soccer game or the newest restaurant.  I want to know their skills, education and blogs about their craft.

It's confusing to me because I don't notice blogs from plumbers etc about how they cooked a steak yesterday.

So, I will just keep on blogging about various things but I will include blogs on my real estate knowledge and maybe someone will benefit from it.

Posted by Patty Clark, Helping Families Make the Right Move (Metro Brokers/Morningside Homes, LLC) almost 7 years ago

Keep doing what you are doing Chris and Patty...  Our business is so different than a plumber.  We deal with our clients on such a personal level.... not just for one hour or a job but sometimes for months before the escrow closes... especially if it is a "short sale."  We consult and educate and inform our buyer that while in escrow they should make no changes to their financial situation.  Sellers are interviewing us online before we even know about them.  Blogging, and more so the quality of the blog is more important than ever.


Posted by John Watson, Santa Cruz Real Estate (831)428-3296 (Century 21 LAD Realty) almost 7 years ago

Thank you for a graet blog, very helpful


Posted by SunnySellsOC Putting The Green Back Into Orange County One Fami (REeBroker) almost 7 years ago

Crazy that we have to do such foolish things in order to get ranking and in order to be "found" but I agree your words are true. I simply cannot just write garbage to make Google happy. I still have to write what I like, know or believe and I dont like doing the "keyword" tags all throughout. Someday I may have to cave but not yet

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) almost 7 years ago

You can write relevant and important content just change the mind set a little to include the key words more often. 


Posted by John Watson, Santa Cruz Real Estate (831)428-3296 (Century 21 LAD Realty) almost 7 years ago

I have would-be clients call me who say they have been reading my blogs - they found me through my key words and thought enough of my information to get to know me!  It works!

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) almost 7 years ago

I agree with Chris and Patty. For a Real Estate Blog, include blogs on my real estate knowledge and maybe someone will benefit from it.

Posted by Daniel H. Fisher, MCRP - Charlotte Real Estate, NC or SC ( (704) 617-3544) almost 7 years ago

I do believe you are right as well as Chris and Patty.  I would also say that it cannot hurt to opitmize the posts that contain all of your real estate knowledge as more people will benefit from it.  Thank you so much for the comments everyone!

Posted by John Watson, Santa Cruz Real Estate (831)428-3296 (Century 21 LAD Realty) almost 7 years ago
Time to get busy working on SEO, key words and etc. Heck, I need to start blogging.
Posted by Pete Xavier, Outstanding Agent Referrals-Nationwide (Investments to Luxury) over 5 years ago